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Sunday Capital LLC, based near Houston, Texas, is a business advisory firm that helps privately held manufacturing, energy, and infrastructure services companies in Texas increase profitability, build enterprise value, attract investors, and plan for a successful growth or exit strategy. Our core services are the Profit Driver Analysis, Business Optimization, Growth Through Acquisition, and Exit Planning. Below are answers to the questions we hear most often from business owners considering these services.
A Profit Driver Analysis is a comprehensive assessment that identifies hidden profit opportunities in a business, including operational inefficiencies, pricing issues, and enterprise value improvement opportunities. It quantifies exactly where a company is losing money, by how much, and what specific steps to take to close those gaps and increase profitability.
Even profitable businesses typically have unrealized opportunities to improve profit margins, cash flow, and operational efficiency. Higher, more consistent profit margins generate additional cash flow, open up new investment opportunities, and increase the overall value of the company.
The Profit Driver Analysis is built around a proprietary sequence of questions, some numerical and others open-ended, multiple choice, or short answer. The business owner and their designated subject-matter experts complete the questions, supported by financial statements, organizational structure, pricing models, KPIs, compensation plans, and operational documentation. This combination of direct input and underlying business data allows Sunday Capital to pinpoint exactly where profit is being lost and why.
You receive a comprehensive report that details and prioritizes your company's profit improvement opportunities, including financial impact estimates and recommended actions. Specifically, the deliverable includes:
A comprehensive report detailing where and how much money you are leaking in each of the 12 profit drivers
Actionable recommendations to plug the leaks in each area
An executive summary
A action prioritization table showing how much profit is being lost across 12 profit driver areas
A 90-minute working session reviewing the highlights and key action points from the analysis
The Profit Driver Analysis typically takes two to three weeks of calendar time from start to finish. When all stakeholders in the company participate promptly, the process moves smoothly for the client. Many clients also find the process itself valuable, since it brings new perspectives to the business and sparks important discussions that may never have happened otherwise.
The Profit Driver Analysis costs $5,000. It also comes with a guarantee: Sunday Capital will identify and quantify at least ten times that investment, or $50,000, in leaking profits within one year, or the client receives a full refund and keeps the report. This guarantee applies to companies that are already profitable and generate at least $1,000,000 in annual revenue.
Yes, the Profit Driver Analysis is confidential, as is all of our work. Before any engagement begins, Sunday Capital signs a one-way NDA committing to use the information gathered solely for the purposes of the analysis.
Business Optimization is ongoing consultative support, typically delivered weekly, in which Sunday Capital works alongside the business owner to provide guidance and accountability for specific improvement initiatives. The focus areas depend on the company's current needs but commonly include profitability, building an accountable leadership team, and overall business performance. The result is a measurable increase in the value of the company.
Yes. Although the Profit Driver Analysis is designed to be comprehensive enough that a company can implement the recommendations on its own, to optimize the business and increase profits, when a leadership team is too busy or an owner prefers outside support, Sunday Capital works alongside the team to execute high-priority initiatives and guide the work to completion through a Business Optimization engagement.
Growth Through Acquisition is a strategy for rapidly scaling a business by acquiring other companies, rather than growing organically through an existing team. It allows a business to quickly double in size and enter new markets; either new geographic territories, or new market segments within an existing geography. Sunday Capital helps companies and individuals to: identify, evaluate, pursue, structure, and close acquisition deals, as part of this growth strategy.
Yes. Sunday Capital provides guidance throughout the entire acquisition process for first-time buyers, including target evaluation and strategic planning for the deal.
Sunday Capital does not typically sell companies directly; in most cases, we refer sellable companies to our affiliated M&A advisory firm, which specializes in finding qualified buyers, screening out unsuitable prospects, and negotiating the best possible terms for the seller. In select cases where we already know the ideal buyer for a specific type of company, we may facilitate that sale directly. In every case, Sunday Capital acts only as a value-adding intermediary and never represents both the buyer and the seller in the same transaction.
Sunday Capital does not typically lend money directly, but helps companies access financing through its network of institutional and private lenders and investors. We match clients seeking capital -- for growth, acquisitions, or energy project finance -- with the lenders and investors best suited to their situation. We also help the business become investor-ready, so it presents as an attractive, fundable opportunity. Set up a call today to discuss your options for getting financing for your company.
We have sources of equity financing and debt financing.
No, Sunday Capital is not a business broker. Sunday Capital helps companies become sellable and investable, then connects them with the most suitable M&A advisor or business broker to find the right buyer.
Exit Planning is a structured process that prepares a business owner to step away from their company — through a sale, succession, or other ownership transition — while maximizing the business's enterprise value and meeting the owner's personal goals for life after the exit.
Exit Planning is often confused with the process of marketing and selling a business, but the two are different. Marketing and selling a company is the role of investment banks, M&A advisors, and business brokers (depending on the size of the company). Exit Planning happens before that point: it prepares the business and the owner so that whenever a sale, succession, or transfer does happen, it happens on the owner's terms and at maximum value.
A complete exit plan addresses two objectives:
Increasing the transferable value of the business while the owner is still running it
Helping the owner understand and evaluate every viable exit path for their specific situation, along with the trade-offs of each
There are many distinct exit paths available to most business owners, including the commonly discussed options of selling to a third-party buyer, transferring to family members, or selling to key employees — each with countless nuanced variations. Treating exit planning as a binary, one-path decision does a disservice to both owners and buyers. Even if you're confident you already know the best exit path for your business, it's worth a conversation to confirm it.
Because a business exit is one of the most significant transitions and financial events in a business owner's life, a comprehensive exit plan goes beyond the sale price. It accounts for after-tax proceeds and tax-deferral strategies, timing goals, and the owner's personal or "soft" goals — an aspect of exit planning that's frequently overlooked, but one that often matters to business owners as much as the financial outcome.
Business owners typically have access to more than a dozen distinct exit paths, falling into three categories: internal options, external options, and a few additional paths worth understanding even if an owner hopes to avoid them.
Family succession — passing the business to family members so it remains within the family
Management buyout — the existing management team acquires ownership of the company
Employee ownership — employees become shareholders in the business (this doesn't always mean an ESOP, which is only advantageous in certain situations)
Sale to partners or investors — selling the business, or a portion of it, to existing partners or investor
Sale to a third party — selling to an outside buyer such as a competitor, another company, or an investor, either a financial buyer or a strategic buyer
Initial public offering (IPO) — taking the company public by selling shares on the stock market
Merger or acquisition — the business merges with, or is acquired by, another company
Recapitalization — a third party, typically a private equity firm, invests by purchasing a portion of the company's equity
Liquidation — the business's assets are sold off and used to pay debts, with any remaining value distributed to the owners
Most business owners only seriously weigh one or two of these paths, usually whichever idea occurred to them first, without comparing it against the others. That can mean missing a path that would have better served their financial and personal goals.
Ideally, exit planning should begin three to five years before a planned sale or ownership transition, since most of the value-building work takes time to implement and show results.
Sunday Capital's typical clients are privately held companies based in Texas with more than 10 years in business and between $5 million and $50 million in annual revenue, seeking growth, profitability improvement, or exit preparation.
Sunday Capital specializes in manufacturing, energy, and infrastructure services. Within manufacturing, our focus includes fabricated metal products, machinery manufacturing, primary metal manufacturing, and chemical manufacturing.
Yes, Sunday Capital works with companies outside of Texas, including across the United States and internationally, particularly in Europe. In-person meetings are easiest with Texas-based clients, but most out-of-state and international engagements are conducted effectively over video conference.
Sunday Capital measures success through increased profitability, improved cash flow, operational efficiencies, and enhanced enterprise value for each client. Our standard is a minimum 200% ROI for the businesses we work with.
Yes, on a case-by-case basis. When Sunday Capital is confident it can add significant value to a strong company, and the business owner prefers to defer cash payment for the consulting work, Sunday Capital may accept a small equity stake in exchange for that work instead of fees.
Sunday Capital typically facilitates deals valued between $5 million and $50 million, though larger opportunities are taken on selectively — for example, Sunday Capital recently worked on a successful $150 million renewable energy finance project. Business owners with financing or deal questions outside this typical range are encouraged to reach out; Sunday Capital will either help directly or point them to another suitable resource.